Skip to main content

Table 1 Summary of publications surveyed in each country

From: Herbal supplements in the print media: communicating benefits and risks

 

Newspapaer/magazine

Title

Readership level

Readership demographics

Frequency

No. articles sampled

Other info

Italy

Newspaper

Corriere della Sera

3274000

58% male, 42% female;.

Demographic: 36% Lombardy.

Daily

17

 

Newspaper

Eco di Bergamo

377000

55% male, 45% female;.

Demographic: mainly Bergamo city and province

Daily

3

 

Magazine

Natural 1

11200

No Specific Demographic information available

Monthly

4

 

Magazine

OK Salute

509000

72% female, 28% male

Demographic: 30% Lombardy

Monthly

11

 

Italy total

     

35

 

Romania

Newspaper

Adevarul

2nd largest in Romania.

 

Daily + health supplement for week end

5

National circulation.

2504943 readers of online version.

Newspaper

Buna ziua Brasov

4th in Brasov county

45% female, 48% aged 35-54y.

Daily

5

Local circulation.

70000 visitors of online version

Magazine

Ce se intampla doctore?

42000

General, women

Monthly

5

National circulation

Magazine

Medicina naturista

 

General, women,

Monthly

5

National circulation, for those interested in natural therapies, cosmetics and medicinal plants.

Rom total

     

20

 

UK

Newspaper

Daily Mail

4741000, 2nd largest in UK

53% female, 59% age 55+, 83% ABC1C2 demographic, 22% London area.

Daily

6

National circulation

Newspaper

The Independent

532000, 10th largest in UK

Broad age spread, 60% male, 81% ABC1 Adult Demographic, 45% London area.

Daily

1

National circulation

Newspaper

The Metro

3287000, 4th largest in UK

78% aged 15 to 44, predominantly commuters

Daily (Mon-Fri)

2

Free paper circulated on public transport systems of 14 UK cities, funded by advertising

Newspaper

The Times

1565000, 6th largest in UK

58% male, 88% ABC1 Adult demographic, 31% London Area

Daily

1

National circulation

Magazine

Healthy

160064

97% female, largely ABC1 aged 25–55

Bi-monthly

3

National circulation, published by Holland and Barrett

Magazine

Natural Health

60000

No Specific Demographic information available, but probably broadly similar to “Healthy”

Monthly

2

National circulation, for those interesting in traditional and modern natural therapies

Magazine

Top Sante

179000

93% female, 72% ABC1, 71% aged 35–64

Monthly

6

National circulation, features all aspects of holistic healthy, beauty and wellbeing

UK total

     

21

 

Grand total

     

76