Factor | No. (%) |
---|---|
Product efficacy is scientifically proven | 245(87.2) |
Positive responses from customers on the effectiveness of the product | 218(77.6) |
Fewer side effects | 191(68.0) |
Doctors’ recommendations | 114(40.6) |
Less expensive (Cheaper) | 100(35.6) |
Publicity of the product | 96(34.2) |
Highest profit | 56(19.9) |
Recommendations from medical representative | 42(14.9) |
Incentives from manufacturers | 39(13.9) |