Outcome | Continued CAM use intentions | CAM consumer self-perceptions | WOM behavior index | |||
---|---|---|---|---|---|---|
Predictor | Step 1 β | Step 2 β | Step 1 β | Step 2 β | Step 1 β | Step 2 β |
Age | .16 | .11 | .18** | .15** | .15 | .13 |
Gender | .05 | .02 | .02 | -.04 | .03 | -.01 |
Utilitarian values (trust in CAM) | --- | .47** | --- | .35** | --- | .33** |
Symbolic values | --- | .25** | --- | .44** | --- | .31** |
Step 1 | Step 2 | Step 1 | Step 2 | Step 1 | Step 2 | |
R 2 | .03 | .47 | .03 | .57 | .02 | .37 |
F | 2.06 | 31.89** | 2.53 | 47.22** | 1.69 | 21.11** |
Δ R 2 | .03 | .44 | .03 | .53 | .02 | .35 |
Δ F | 2.06 | 60.04** | 2.53 | 88.89** | 1.69 | 39.64** |