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Table 2 Hierarchical Regression Analyses Testing the Contribution of Utilitarian and Symbolic Values to Dimensions of the CAM Consumer Commitment Model (N = 159)

From: Reasons for continuing use of Complementary and Alternative Medicine (CAM) in students: a consumer commitment model

Outcome

Continued CAM use intentions

CAM consumer self-perceptions

WOM behavior index

Predictor

Step 1 β

Step 2 β

Step 1 β

Step 2 β

Step 1 β

Step 2 β

Age

.16

.11

.18**

.15**

.15

.13

Gender

.05

.02

.02

-.04

.03

-.01

Utilitarian values (trust in CAM)

---

.47**

---

.35**

---

.33**

Symbolic values

---

.25**

---

.44**

---

.31**

 

Step 1

Step 2

Step 1

Step 2

Step 1

Step 2

R 2

.03

.47

.03

.57

.02

.37

F

2.06

31.89**

2.53

47.22**

1.69

21.11**

Δ R 2

.03

.44

.03

.53

.02

.35

Δ F

2.06

60.04**

2.53

88.89**

1.69

39.64**

  1. Note: The degrees of freedom (df) for the F value vary according to the number of predictors entered in each step: two predictors, first step, df = (2, 287); second step with four predictors, df = (4, 280); ** p < .01