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Table 1 Bivariate Correlations Among the CAM Consumer Commitment Model Variables (N = 159)

From: Reasons for continuing use of Complementary and Alternative Medicine (CAM) in students: a consumer commitment model

Variable 1 2 3 4 5
1. Utilitarian values (trust in CAM) ---     
2. Symbolic values .73** ---    
3. Continued CAM use intentions .65** .61** ---   
4. CAM consumer self-perceptions .67** .69** .64** ---  
5. WOM behavior index .54** .55** .70** .57** ---
Mean 4.25 4.37 7.10 3.94 0.00
Standard deviation 1.14 1.01 1.81 1.32 0.90
  1. Note: WOM word of mouth behavior; **p < .001