Table 1 Bivariate Correlations Among the CAM Consumer Commitment Model Variables (N = 159)
Variable | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
1. Utilitarian values (trust in CAM) | --- | ||||
2. Symbolic values | .73** | --- | |||
3. Continued CAM use intentions | .65** | .61** | --- | ||
4. CAM consumer self-perceptions | .67** | .69** | .64** | --- | |
5. WOM behavior index | .54** | .55** | .70** | .57** | --- |
Mean | 4.25 | 4.37 | 7.10 | 3.94 | 0.00 |
Standard deviation | 1.14 | 1.01 | 1.81 | 1.32 | 0.90 |